Goal
Our goal is to close the information gap between business owners and their company's financial valuation. To do this, we provide business owners with free and realistic valuation estimates built on market data.
We can't promise perfect accuracy, no model can, but we aim to give owners a grounded starting point, far closer to reality than anything else they'd find online. See our 2025 Accuracy Report for how our estimates compared to recent deal valuations. To learn more, see our Method section.
When owners are ready to take the next step, we carefully match them with trusted M&A professionals who can provide the tailored advice and support needed to get a deal done.
Ultimately, we believe that by making valuation insights free and accessible, we can help improve outcomes for thousands of SME owners and raise the standard of advice across the market.
Team
Lloyd Phillips
Co-Founder
- Experience across multiple M&A advisory firms on both buy-side and sell-side work, including financial due diligence and a £500m integration at an MSP
- Motivated by creating lasting value and solving meaningful problems
Zen Panayis
Co-Founder
- Experience in private equity at Oakley Capital as well as insights from Rothschild & Co and Schroders
- Drawn to all things M&A as tangible differences are made with every deal and decision
Method
The initial valuation is based on your industry and operating location. Next, we adjust for key characteristics relevant to your firm, arriving at an estimated valuation range. Size is typically the single biggest driver, along with growth, customer concentration, and how dependent the business is on the owner, each judged against what's normal for a business of that size rather than a flat penalty.
Most valuations are based on an EBITDA-multiple approach, though we calibrate for industry specifics where it matters: software and SaaS businesses, for example, are assessed using different metrics suited to how those businesses actually operate. Zalued is designed and tested mainly for smaller businesses, roughly under £10m revenue, though it can value larger ones too.
Although we can not provide a pinpoint valuation, our range covers a variety of different circumstances you and your buyer may face. If you wish to receive a more tailored valuation, do not hesitate to reach out so we can connect you with corporate finance firms to obtain bespoke services.
We are continuously improving our model and the service we provide as we grow. As of today, the bulk of our data is sourced from Professor Aswath Damodaran at Stern School of Business, New York University (NYU).